You’ve had your store’s business website up and running for a few years and aren’t sure if it needs to be updated. What are the signals that things need to be changed? If things on your site are exactly as they were when you introduced them a few years ago.
Here’s a list of symptoms that show your website is in desperate need of that update you’ve been putting off for months.
1- Page Speed is Low
Times has changed in the digital world. Once, webpages took as long as three minutes to load, which was considered very fast. Today, if a webpage takes that long, it would be regarded as the slowest page to use.
When you realize that the loading speed has become slower even by a microsecond while using a good internet connection, the design must be updated. Some of the elements you are using on the site might be causing the lag, and upgrading or removing them might increase the loading speed.
2-The design is old and outdated
Once, the launch of a new website was a jaw-dropping experience. This same experience is what users should get to feel every time they go online. If users do not get this effect when loading a page, it means that this site probably needs that renewal ASAP. When you have the same boring font with the same old colors you had five years ago, that site needs that make-over!
Start by looking at website design inspiration to get some ideas of how you want your new site to look. And don’t stress! Do research on modern web design trends, make a plan for how you want your site to look and then just do it! You can even hire an expert web designer to help you out if you don’t have the time or skills to work on it yourself. It will all be worth it in the end because your site will look great and it will attract more visitors and entice them to stay on your site longer. Check out for more information.
3-User experience is non-satisfactory
The importance of UX can help you increase the online presence of your business and get to the top of the results on search engines. Feedback from your clients and subscribers is essential. Therefore, when you are receiving complaints constantly about the site hanging or not loading correctly, this is a sign. It is known that the customer is always right, and so when you fix the UX design promptly, they will feel heard and appreciated. Suppose you do not do anything about their complaints, you lose these clients and many more that would have been coming your way.
Hierarchy is an extremely important design element to consider when you plan the website layout. The information you put above the fold will get the most attention, but according to ClickTale, only 22% of people will scroll to the very bottom. That means that it’s best practice to arrange the content with the most important information to the least important to have a successful website for your business.
4-Some elements on the site are non-responsive
Whenever a button on the site does not respond when clicked, that needs to be fixed. But when it happens more often, the whole design needs to be revamped. Just imagine if this happens to the call to action button. Responsive web design is essential. Can you imagine the number of leads you will be missing out on? When one or two elements are non-responsive and a quick fix only temporarily solves this, it is recommended to get the whole site checked and remodeled.
5- You need to add more quality elements to your site
Technology is constantly shifting. Today, most websites have a live chat and many more elements and tools that make the client experience better. So much so, that it has become crucial to add them to most sites. If you feel the need to add these features to your site but your outdated design cannot support their format, then an update is needed asap. Adding these elements will increase your site’s value, thus inviting more people to interact with your business.
Bottom line
Even before the viewer notices the content on a site, websites rely on their appearance. As a result, if a site is outdated or has an old and dull design, visitors are likely to leave and seek a site that attracts their interest more. No website owner should be left behind, especially since digitalization in website design and development is on the rise. Updates can assist you in attracting new clients while also allowing you to retain the ones you already have. So, if any of the indicators listed above appear, update that webpage.
Website is a common method to showcase your expertise and services. There are many platforms to make a website. But not all platforms fulfill your business requirements. A classical website with content and just emailing engagement can’t help to grow your business.
You need to have all-in-one features to market and engage your clients. Features like audio/video, messaging, and many more need to integrate with your website to make your business fully digitized.
If you are looking for the best platform to start your online consulting business focusing on your business model; Gurulize is one of the best platforms.
You can have your attractive front website with online audio, video, and messaging features to promote your business and engage with your clients on this platform. Gurulize solution is worth checking out, click here for a 14-day free trial.