Branding Matters, Latest Trends In The Online Business Consultation Branding

What is the first thought that comes to your mind when you see an orange-pink-purple gradient? We can bet it immediately recalls an Instagram app. And it’s not some kind of magic. It’s a wise app branding strategy. Your online business branding needs it as well.

If you want to make your online business easily recognizable, you have to create a unique style and custom design for it. You might think that getting a unique online platform is expensive, as you need to go for a white label. However, you’re wrong. Today, Gurulize offers you various options to enhance your online business design and make them stand out without spending a fortune.

In this article, we’re going to tell you why online business consultation branding matters…


Why Do You Need Online Business Consultation Branding and Proper Color Scheme Choice?

Of course, your courses are unique as you created them from scratch and have put all your know-how into them. However, the users usually search through dozens of similar things to find the ones that strike. Thus, you need to stand out not only with your content but also with the design. As the first thing your user sees is not your content. Its design and color scheme.

In the world of almost 5 million online platforms, you don’t want to get lost. It’s in your interest to make your online business consultation design eye-catching.

You also might have heard that every color has its psychological effect. For instance, green talks about wealth, the blue color is associated with trust. That’s why a lot of companies create their fintech products and banking platforms in blue color schemes. So, you’d better consider unique and well-designed online business branding.

According to Kissmetrics, visual appearance is one of the key factors influencing consumers’ purchasing decisions. Another QuickSprout research indicates that 90% of all product assessments have to do with color. Thus, think about including color research and strategy in your company’s entire marketing business strategy.

If you don’t know where to start, don’t worry. We’ve got you covered. Here are the trends both in mobile web and online desktop web color schemes.

Trends in Color Schemes for Your Online Business

Here are the most vivid trends for online UI design color schemes. The Gurulize design team has searched several schemes to illustrate the trends and show what you can do with new color scheme features for your online business branding.


High-Contrast Colors

High-contrast colors are those that are directly opposite one another on the color wheel. They have the highest contrast possible. For instance, black and the white color couple is the best example of contrasting colors.

A high-contrast color scheme has become popular with many online businesses. The main idea of such a design is to attract people’s attention and to remain in memory for a long time.

It’s used mostly for specific important UI elements such as CTA buttons. Such colors provide a striking contrast and draw users’ concentration.

Below, you can see how you can create a contrasting online business branding color palette within Gurulize platform.


Gradient Colors

Gradient colors are those that are blending from one to another. One of the most popular examples is a famous Instagram gradient mentioned above.

A gradient can be of two types: one-color and high-contrast color. In the first case, we have a gradient, from, let’s say, navy to light-blue. The second option is when we make a gradient from one contrasting color to another, from pink to blue.

Gradient design reminds people of the real world as all the things around us have gradients. So, the gradients look very natural and calming, and such a light contrast brings comfort and is associated with casual design. Probably, that’s the reason why they are often used in meditation and relaxing businesses such as yoga studios or instructor platforms.

Black, Grey & White Colors

Minimalism is always a trend. This color scheme makes your brand look very strict, professional, and sophisticated. Also, it’s a great option if you’re not a designer by your nature. Choose black and white colors for your online business branding as you can never go wrong with them.

Such a color scheme also helps users concentrate more on the content inside. Moreover, with a dark mode introduced for IOS devices, your B&W web design might look very authentic and natural.

At Gurulize, you can create such a kind of color design and even choose a bright color for successful actions if you want to add up a little accent.

Pastel and Muted Colors

Such soft types of color have become a real trend. The shades of fair colors complement each other, while muted colors make the design light and can calm down the user.

Therefore pastel and muted colors are often used for health and meditation businesses. Moreover, it’d be great to consider them for your business design if you have online art courses.

Minimal Color Use

This trend might be relevant to the gradient color scheme. It also implies the use of one color with similar colors or shades. However, it doesn’t mean that you’ll use only one color to create a monochrome design. You just need to reduce the number of colors to a limited extent while creating your online business branding.

Examples Of Trend Web Design With Trendy Color Schemes

In an online fitness consultation platform, use bright color schemes to attract more attention and to make the entire design catchy.

Gradients are also trendy, which is proved by dozens of UI designs. For example, online meditation consultation, for building sticky and solid habits uses gradient on its website. Moreover, they include pastel and muted colors to their platform. The team used a gradient color scheme very wisely as the blue color and gradient effect work very calming and make users softer together.

Black and white color schemes are used in online fitness consultations. It is also a great example of combining several trends: they use both B&W colors together with muted tones.

As you see, these design trends are used in real and available for you. We hope that we inspired you to start online business branding, especially now that you see that it won’t cost you a fortune. It’s so easy to create a unique branding color scheme, so why not use it?

Go out there brand yourself, be yourself because you just can with Gurulize.

Click here for a 14-day free trial.


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