Are you looking for a platform to create a professional website for your online consulting business?
Do you know it takes a user less than a second to form an opinion about your website to stay or leave?
“Don’t judge a book by its cover”- quotes fail when it comes to the website.
Websites are subject to an extreme level of instant judgments that affect the perception of credibility immediately.
Clients will judge you by your website just as much or even more than your experienced and credentials. And only through your website, you can showcase yourself.
Do you know why?
In an online consulting business, your web plays an important part in your sale. A different tactic to a website and digital engagement allows converting visitors to paying customers.
User-friendly navigation, call to action and quality content are the most important elements of a good website. In a competitive digital marketing space, with your professional website, you can engage with more customers and make successful sales.
What makes your website look professional?
For every new entrepreneur, designing a website and giving it a final look must be challenging. You may have changed the layout many times before you give a final look as I did the same.
Only playing with colors and make colorful doesn’t mean that your website is in the best presentation. Several features need to make your website look professional. Color selection is also one of them.
Here are 10 things that you need to consider to make a professional website for your online consulting business:
User-Friendly Website Navigation
Your E-consulting website must have user-friendly navigation. When a visitor lands in your site they should know where they are, where they have been, and where they are going. Menu navigation helps us to find the content on the website and it should be simple and easy.
Make clear navigation of home, about, content, and contact pages. It’s good for SEO and user to clarify the site map of your website which helps to categorize your website in systematic order.
Improper or confusing navigation is the most annoying feature of a website, leaving users lost and wondering what to do next.
That results; customers simply pop out and add more numbers to the bounce rate of the website, and we all want to prevent that!
Make your website clean, simple with user-friendly navigation, So that they will feel comfortable to access content on your website.
With user-friendly navigation practice on your website you will have:
- High conversion
- Fewer bounce rates
- More share
- Lead generation
Design and Layout
When it comes to the success of an online consulting business, the most important aspect of the website is the page design and layout. To contribute to a usable webpage layout, the website must be clean with an easy-to-follow navigation system.
Website content should not be hard to find. Visitors get frustrated when content is hard to find on a webpage and then choose to leave the site with the possibility of not returning.
The visitor will be comfortable with a clean-cut design layout and want to come back to see updates on the site very often. The visitor will also be encouraged by a good layout to view more pages on the site.
Some of the consideration for design and layout are;
- Page width
- Position of images, text, videos, charts, illustration, and more
- Font, font size, and color selection
- Header and footer adjustment
A good designer matches the design and content within the niche. A website having an attractive design and layout engages the customer more and helps you to convert to paying customers. The design of your website is an important part of your online marketing presence. You must understand the significance of web design to build a better business website.
With the development of different mobile devices, users prefer to browse the internet on their respective devices. They may use a laptop, mobile, tablet, or any other device. Be sure to make your website responsive to work in all browsers and devices. Unlike the old days, mobile traffic is increasing. Users prefer a handy and comfortable device to browse. If your website is not responsive to work on all devices, you are not able to reach a large audience and lose money.
Likewise, while choosing the platform or any template be sure if your website is responsive or not.
The bottom line is; whichever device or browser your visitors open your website, it should open.
Also, website speed is a key factor in customer engagement and sales conversion. Be sure your website is responsive as well as good page speed.
For your consulting business, you may need to interact with your client through various media. It could be messaging, video chat, or audio sharing. Before finalizing your website check if, these consulting features are works responsive on all devices or not.
Fresh, Quality Content
Quality content is very important for content marketing and SEO. Fresh and quality content helps to engage more visitors and build a relationship. A good website has in-depth content in a specific niche and answers public queries.
While developing the content be specific, organic, and produce quality information to add value to your readers. Don’t be boring; make your content readable and reasonable including the right images, illustrations, charts, videos, and examples.
Once you finalize your consulting niche, your first task must be to create fresh and quality content on a specific niche. This helps to increase your website ranking, backlink, and credibility. When you have enough content targeting the focus audience, you will start to get inquiries from your clients.
There are many other ways to promote your business services through content marketing. You can share your content on social media, Q&A websites, forums, or share via e-book. This helps to create customer engagement and sales conversion.
Checklist for quality content creation:
- Keywords and long-tail keywords
- Length of article
- integration of Images, videos, charts, and more.
- Font and font size
- Social media integration
- On page/off page linkage
Call to Action Buttons
For sure your consulting business needs customer action, for that you must integrate a call to action button in the Catchy place of your website. Call to action buttons are normally used to collect the email address of the prospect, to sign up for seminars, trails, or e-books.
It’s a phrase that’s used to tell the user exactly what action to take and how to take it. This can be as simple as two words (“Buy Now”) or a sentence or two.
Encouraging words like; Sign Up Now, Contact us Now, Get free, Call us Now, or triggering sentences are a call to action words. which encourage visitors to put action to your products or services.
A testimonial is a statement from a third party that comments on how good someone or something is. By strategically placing testimonials on your dedicated ‘Testimonials’ page, as well as on your ‘About Us’ page, product pages, and more you can convince interested users that you deserve their trust.
If you have a great portfolio working with clients or colleagues. You can add some success stories or recommendations as testimonials. It helps to increase the credibility of your work and new prospect feel comfortable working with you.
An Opt Offer
Everyone likes something free. Sharing something free to your prospect helps to build a relationship as well as increase the credibility of your business. An opt-in Offer is also called a lead magnet. With the attractive lead magnet in your consulting website, you can collect the email list of your prospect and do follow up to build a relationship. Opt-in offers like pdf downloads, trails, video access, and other documents are common practice.
Stories are the most effective way of conveying a message to an audience of any size. storytelling is the process of how people connect. Its proven strategies creating emotional connections with your prospects.
In your online consulting business, you can share stories that are related to your niche and services. it could be success stories with your previous clients or your personal stories that you win your difficulties. It helps to motivate your reader and they can relate their situation with your stories and get motivated to consume your services or products.
It helps to show your transparency as a person and your business activities. Effective storytelling explains your business more than random articles. It creates more engagement with readers and building a relationship.
But your stories must be related to your services and products or your journey. Don’t share the irreverent stories, they are not interested to know how many cats and dogs you have in your house.
A help center is typically a website where clients can help themselves to answer their questions and solve their problems, while a help desk provides proactive customer support. It is a well-organized presentation of your knowledge base that is easily searchable and contains digestible length FAQs, articles, and instructions.
Help center aims to empower your customers and reduce support requests.
Once you have fully functioning online consulting websites. Your customers or prospects might have several answers to questions or want to know more details about products or services. To educate your clients, it’s useful to have a help center on your website.
With a good help center, you can reduce customer complain and give better services.
Your online consulting business could be virtual. But it is necessary to have the contact information display on the website. Your clients may want to contact you via a different medium. It could be email contact, phone, or drive through.
Detail contact of your business makes your business more authentic that makes your prospects to trust you and your business.
In general- contact information is display at the bottom of the webpage or could have a separate contact page.
Unlike previous days, you do not need to have coding knowledge to make a good website. There are many platforms like WordPress, Wix, and more, Platforms to create a website and host for a whole year at one dinner cost.
But the question is; does your website have online consulting features. It is easy to create a simple, good-looking website. But website having all the consulting features to interact with your client is needed for a successful online consulting business.