Creating a customer base allows us to establish a connection. Additionally, it helps enhance your brand image and credibility. Whatever you do, make sure you seize every business opportunity to interact with your target audience in real-time.

Choose the right type of event for your brand, like hosting a webinar on a popular topic. You can also conduct interactive Q&A sessions with your audiences. This is also a great way to gather potential information for further email marketing strategies.

Webinars assist companies in swiftly conveying their products or services to potential customers and shortening the sales cycle. To achieve the webinar's purpose:

1. Showcase your products and services
2. Generate potential customers or convert potential customers into customers
3. Increase your followers
4. Build your brand image
5. Build email lists.

Delivering an excellent webinar requires skill, planning, and knowledge. It often involves aspects that may not be present in face-to-face discussions. There is usually a specific concern about the "webinar environment" that needs to be planned and addressed.

7 tips for delivering an excellent webinar:

Tip 1: Apply time management

Tip 2: Sound/Video

Tip 3: Use plain language

Tip 4: Set aside a Q&A section

Tip 5: Choose the right platform

Tip 6: Visual learning

Tip 7: Practice runs

Apply Time Management

All webinars, especially those presented live, have a time limit. This time limit is usually provided during the promotion stage, and participants expect it to be there for the promised duration. People are busy and do not have time or desire to hang around for hours. Statistics show that the optimal duration for a webinar is one hour or possibly up to one and a half hours, as it does not provide too much time to present numerous ideas and concepts.

This means that the speaker must be highly organized, with clear outlines and details of each point to be presented within the anticipated time frame. It is essential to consider the timing of transitions when using presentation elements like PowerPoint slides beyond the content itself, as well as the length of any videos used, and allocate time for answering questions from the audience.

Sound/Video

Sound and video are crucial factors that determine the success of your webinar. The quality of sound and video determines the impact of your webinars. Your participants can be from anywhere in the world. Having high-quality sound and video is necessary to engage with your participants and deliver your content exactly as you intend.

The attendance rate for webinars is always lower than the total registration count. This can be due to any reason, such as timing, personal reasons, forgetting to attend, or lack of interest. Webinar participants will always be fewer than you expect them to be. It is crucial to effectively deliver your content to the existing participants.

If your sound/video quality is not up to the mark, your participants are likely to drop out.

For an all-in-one platform for online consultancy, Gurulize offers fantastic features where unlimited users can have separate login panels and experts can conduct one-on-one or group live audio/video sessions without worrying about any technical issues.

Use Plain Language

Regardless of the industry or subject of your presentation, it is essential to keep in mind that you will have an audience with different levels of understanding. This means it's crucial to keep the language simple and understandable to reach the maximum number of people in your audience.

Set Aside a Q&A Section

The best live webinars include some form of a Q&A session. This serves both the host and the audience and is a crucial element. In the virtual space, the host needs to be highly organized and plan the Q&A session in advance; otherwise, they risk losing control of the entire presentation and time management.

A Q&A moderator can be an invaluable team member, ensuring that the host doesn't get sidetracked or veer away from the content of the presentation. When there are many questions, it's likely impossible to answer them all during the presentation, so sending a follow-up email with the answers can be an excellent option to ensure no one feels ignored and to provide helpful assistance.

Choose the Right Platform

To achieve the goals of your webinar, you must choose the right hosting platform. Webinar hosting platforms are like web pages where you connect with your participants. This platform can be SaaS, websites, or mobile applications.

There are many platforms available in the market, so it's essential to choose the right one that meets your requirements.

Some questions to answer before selecting your webinar presentation platform include:

• What level of participants are you expecting?
• Is your webinar a one-time event or a series of events?
• What is the purpose of your event?
• Is mobile access essential for your webinar?
• Do you want to record your webinar?
• Do you want to speed up your sales cycle?
• Is branding and customization important?
• Do you want to build a list?
• Do you want your webinar to be more engaging?

If you've decided to host webinars, create your platform with Gurulize.

Visual Learning

People learn by seeing. Research shows that when something is presented with visual elements instead of just text and voice, we absorb 70% more information. This is one of the primary reasons why webinars are so effective. Humans are inherently visual beings. If all you want to do is talk on a screen and provide text, there's no point in hosting a webinar; you can do that with a traditional sales page or blog post.

Practice Runs

Whether you're well-versed in the subject matter or have been living and breathing it for the past 20 years, always conduct at least one trial webinar, especially if this process is new to you.

This allows you to test the timing, slides, videos, polls, and images, among various presentation elements. It also allows you to learn how to deal with any technical issues that may arise and create contingency plans.

Furthermore, practice runs help you get accustomed to the virtual environment, which is entirely different from in-person meetings.

If your business requires regular webinars, events, or consultancy services, you should try an all-in-one online business consultancy platform that allows your business to make the most of audio/visual, messaging, and many other features at the best price. Check out Gurulize's interesting features.